“Less text please, more graphics – we’d rather see it than read it”

Some things that the company did to effectively use visual marketing:

• Use a team picture in the newsletter to show the faces of the company
• Make their product photos look different, stand out, and have a theme
• Show your product in a real-world context
• Use great, unique, visuals to stand out to bloggers
• Explain the pain using A visual analogy

http://techcrunch.com/2012/08/12/visual-marketing-is-here-5-ways-you-can-use-it-to-sell-your-ideas/